Shopper Manager – Chrome

Key responsibilities

• Financial
• The programmes developed by the Shopper Manager contribute to the delivery of KBL’s P&L and the performance of their designated categories and brands.
• Accountable for the in-outlet programme creation budget.
• Measured against KBL growth targets and key battlegrounds related to their designated categories.
• Market / Environment Complexity.
• The Shopper Manager has a broad reach across KBL, covering all channels and brands within their designated category.
• The individual will work within the parameters of Marketing Business Plans, while demonstrating country, category, and customer insights to deliver initiatives that can be scaled across multiple countries and channels.
• The individual will be regarded as the specialist in developing world-class in-store and on-premise activation programmes, with the freedom to deliver the best work to drive category growth and ensure brand performance ahead of the category.
• The role requires mobility, with approximately 30% travel across KBL divisions.
• Key Accountabilities and Responsibilities.
• The Shopper Manager is responsible for in-store and on-premise programmes for their designated category and brand.
• Responsible for creating category and brand Shopper Marketing programmes for scaled execution across multiple channels.
• Responsible for the end-to-end development of in-store and on-premise programmes, from initial brief through to toolkit development, customer proposition creation, execution support, and post-implementation measurement and evaluation.
• Responsible for ensuring programmes are commercially viable and drive category growth, with brand performance exceeding category performance.
• Responsible for the in-outlet programme creation budget.
• Key Stakeholders
• The Shopper Manager reports to the Shopper Marketing Manager.
• This role forms part of the team that bridges Brand/Consumer Marketing and Customer Marketing. Key internal stakeholders include Marketing & Brand Managers, Innovation Managers, Innovation Commercialisation Managers, and Channel Development Managers.
• Externally, the role is responsible for building strong relationships with BTL and Shopper Marketing agencies and will work closely with some of KBL’s largest customers (>£100K NSV) to deliver differentiated solutions.

Candidate requirements

• Bachelor’s degree or equivalent experience in Commerce, Sales, Marketing, Business, or a related field.
• Minimum of four years’ experience within a commercial environment.
• Demonstrated leadership experience, including people leadership and/or leading through influence.
• Consistent track record in Marketing and/or Sales (Customer Marketing).
• Strong creative judgement and commercial understanding of customers and shoppers.
• Multi-channel experience, preferably across Customer Marketing, Trade Marketing, Key Accounts, and Field Sales.

Required skills