VACANCY DETAILS

Job particulars

Key responsibilities

Develop and execute sales strategies to increase market share along the South and North Coast.
Identify, prospect, and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
Maintain and grow relationships with existing customers; conduct regular account visits.
Meet and exceed sales targets, KPIs, and territory revenue goals.
Conduct product presentations, tastings, and promotions to drive demand.
Negotiate pricing, terms, and contracts with customers.
Coordinate and support merchandising, stock placement, and promotional displays.
Monitor competitor activity and market trends; provide actionable market feedback.
Prepare regular sales reports, forecasts, and territory plans.
Collaborate with logistics and warehouse teams to ensure timely deliveries and stock availability.
Ensure compliance with company policies, licensing, and responsible-supply regulations.

At least 3 years of proven sales experience in the beverage industry is required.
Previous experience managing and developing relationships with wholesalers and HORECA customers (hotels, restaurants and cafés).
Sales experience along Kenya’s coast, particularly in the Mombasa-to-Lamu region.
A proven track record of meeting or exceeding sales targets and managing a sales territory.
Strong negotiation, presentation and closing skills.
Excellent relationship-building and customer-service abilities.
Strong communication skills in English and Swahili.
Valid driver’s license and willingness to travel frequently within the territory.
Proficient with MS Office and CRM tools for reporting and forecasting.
Understanding of beverage licensing and responsible-supply requirements.

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HIRING ORGANISATION

s Expand Recruitment Services