RGM Manager – EA & GAID

Key responsibilities

• Pricing
• Owns and continuously refreshes the pricing strategy, defining and recommending strategic pricing mixes based on inputs from Marketing, Sales, and Finance to drive sustainable value growth.
• Leads price increase preparation and impact analysis, developing proposals including elasticity considerations, customer impact, risk assessment, and coordinating communication packs and rollout tracking.
• Builds and embeds an RGM mindset across the organization, through training programs, educational sessions, and ongoing cross-functional collaboration to strengthen pricing discipline and capabilities.
• Promotions
• Owns and drives the end-to-end promotion strategy across all categories, channels, and customers, informed by regular review of market, customer, and category promotional landscapes to deliver company priorities.
• Establishes and embeds a structured Promo Management cycle, ensuring clear, compliant processes aligned with Global and Regional policies, Country Sales Policy, and local regulatory requirements.
• Builds, maintains, and supports the local Promo Management Tool, aligned with Regional requirements and Global Sales Policy, enabling consistent promotion planning, approval, execution, and evaluation.
• Analyzes promotional mechanics and post-promotion performance, tracking promo ROI, efficiency, pressure, and intensity using Nielsen and internal data to generate actionable insights and corrective actions.
• Provides regular and customized performance reporting, including monthly market and competitor overviews, promo pressure reports, TOP2TOP and Joint Business Reviews, and inputs for monthly Category Review meetings.
• Mix and Portfolio Optimization.
• Leads mix optimization exercises twice per year in close partnership with Finance and Marketing to identify value creation opportunities and support delivery of Net Sales and profit targets.
• Defines and recommends optimal product mix scenarios, translating insights into clear strategic and tactical choices across portfolio, channels, and customers.
• Shares mix insights with cross-functional teams (Sales, Marketing, Finance), enabling fact-based discussions and alignment on corrective and growth actions.
• Builds and drives cross-functional action plans derived from mix exercises to improve key financial KPIs, including margin, NS growth, and portfolio productivity.
• Tracks execution and delivery of mix action plans, measuring and reporting NS impact and financial performance of tactical mix initiatives.
• Reports progress, opportunities, and risks to Regional and CEWA Management teams, while supporting portfolio simplification, premiumization, and innovation effectiveness discussions.
• Business Planning, Budgeting and Forecasting.
• Steer business to delivery of overall Dealing Plans and Targets,.
• Support the sales leadership in development and delivery against Sales Plans, Budgets, Forecasts by recommending and evaluating adjustments to Pricing and Promotion plans,.
• Provides inputs into ABP, Fast start and any Forecast discussions based on briefing from manager.
• Trade Investment & Financial Governance.
• Partners with Sales and Finance to assess and optimize total trade investment, improving spend efficiency, ROI, and cost-to-serve.
• Ensures transparency and governance over promotional spend, discounts, and customer investments.
• Proactively identifies value leakage risks and recommends corrective actions.
• Your Profile

Candidate requirements

• 6–9 Years of total experience in Commercial Finance, RGM, Trade Marketing, Sales Finance, Pricing, or Category Management.
• 3–5 Years of hands-on RGM / commercial analytics experience with exposure to promotions, pricing, and mix decisions.
• Proven experience working in an FMCG or consumer-driven environment.
• Strong track record of working with cross-functional senior stakeholders (Sales, Marketing, Finance).
• Experience analyzing Nielsen/IRI or equivalent syndicated data.
• Understanding financial KPIs, P&L, key business drivers.

Required skills