Marketing Lead

Hiring organisations Expand Recruitment Services

⌖ Nairobi, Kenya◷ Full-time◫ On-site▣ Sales & Marketing
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Closing 2 Nov 2026
VACANCY DETAILS

Job particulars

Job title
Marketing Lead
Hiring organisation
s Expand Recruitment Services
Location
Nairobi, Kenya
Employment type
Full-time
Work arrangement
On-site
Industry
Sales & Marketing
Level
Management
Posted
22 Oct 2026
Closing date
2 Nov 2026

Key responsibilities

  • Set the agenda. Write the campaign briefs, localise and protect the brand across every execution, and run launches from content packs and retail activation plans through to the post-campaign review.
  • Run the channels customers actually use. Direct the social channels and our WhatsApp channel, steer influencer campaigns from sourcing to posting, and deliver partnerships, promotions, and dealer and van branding that people notice.
  • Own the evidence. Run SMS-based customer research and quarterly retail surveys, track spend against sales uplift and conversion, and bring leadership a clear view of what worked, what didn’t, and what to do next.

Candidate requirements

  • A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through launch to post-campaign impact reporting, with demonstrable accountability for budget and measurable sales uplift.
  • Demonstrable experience directing agencies, influencer programmes and brand partnerships, alongside a disciplined content and social calendar, and the analytical ability to turn performance data and customer research into decisions.
  • Established command of marketing operations, including request workflows, procurement, purchase orders and the stock of marketing materials and devices that retail activations depend on, with real comfort in dealer-network and retail environments.
  • You’ll also bring the judgement to know when a campaign needs to be more local, the credibility to make agencies do their best work, and the curiosity to ask a customer what they actually think. A degree in marketing or communications is welcome, but we care far more about what you’ve shipped.
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HIRING ORGANISATION

Hiring organisation

s Expand Recruitment Services