Job particulars
- Job title
- Marketing Associate
- Hiring organisation
- s Expand Recruitment Services
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Communications
- Level
- Middle
- Experience
- 2+ years
- Salary
- KES 30,000 – 50,000 / month
- Posted
- 7 Oct 2026
- Closing date
- 31 Oct 2026
Key responsibilities
- Digital Marketing
- Plan, create and publish engaging content across digital platforms (website, social media, email newsletters).
- Manage and grow social media channels using tools like Meta Business Suite and Hootsuite.
- Track and report on digital performance metrics using Google Analytics, Meta Insights and email analytics tools.
- Optimize website content for search engines (SEO) to improve organic reach.
- Implement email marketing campaigns using platforms like Mailchimp, including audience segmentation, content creation and analysis.
- Monitor trends in digital marketing and recommend strategies for HalfPriced Books’ online presence.
- Traditional Marketing.
- Plan and coordinate in-store promotions, book fairs, flea markets, activation events, community outreach initiatives and reading campaigns to enhance brand visibility and engage with target audiences.
- Manage the design and distribution of print materials (flyers, posters, banners) in collaboration with designers and vendors.
- Support public relations activities, including any press releases and media coordination.
- Build and maintain relationships with schools, libraries and community organizations for partnerships and events.
- Assist in planning and executing offline advertising (e. g., billboards, road signages etc.).
- Content Creation & Brand Management.
- Develop creative content that aligns with HalfPriced’s mission and brand guidelines.
- Ensure consistency in messaging and visual identity across all marketing materials.
- Maintain an organized repository of marketing assets and campaign materials.
- Market Research & Analysis.
- Conduct regular research on industry trends, customer behavior and competitor activities.
- Prepare reports and insights to inform marketing strategies and decision-making.
- Collaboration & Coordination.
- Work closely with sales, customer service and store teams to ensure marketing efforts align with business goals.
- Liaise with external vendors (designers, printers, event organizers) to execute campaigns effectively.
- Key Tools & Platforms.
- Canva, Adobe Suite (for design)
- Mailchimp (email marketing)
- Google Analytics, Google Search Console (analytics & SEO)
- Meta Business Suite, Instagram, TikTok, LinkedIn (social media)
- Microsoft Office Suite (presentations, reports)
- CRM tools (if applicable)
Candidate requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1–2 Years of experience in a marketing role, preferably in retail, publishing, or events.
- Solid understanding of both traditional marketing strategies (print, events, partnerships) and digital marketing tactics (social media, SEO, email campaigns).
- Proficiency in marketing tools such as Canva, Mailchimp, Google Analytics, and Meta Business Suite.
- Strong written and verbal communication skills.
- Excellent organizational and project management abilities.
- A passion for books, literacy and community engagement is a strong advantage.
- Workplace Culture & Expectations.
- Willingness to work flexible hours, including weekends for events.
- Ability to collaborate with diverse teams and adapt to a dynamic work environment.
- Commitment to HalfPriced Books’ mission of promoting literacy and affordable access to books.
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Hiring organisation
s Expand Recruitment Services