Job particulars
- Job title
- Marketing Assistant
- Hiring organisation
- s Expand Recruitment Services
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Communication
- Level
- Entry
- Experience
- 2+ years
- Posted
- 23 Oct 2026
- Closing date
- 6 Nov 2026
Key responsibilities
- Content Creation & Social Media.
- Management – Manage day-to-day social media activities across platforms (Instagram, Facebook, TikTok, Threads, YouTube, Twitter).
- Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
- Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
- Develop social media content calendars in collaboration with the content, ecommerce &retail team.
- Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
- Establish content pillars for consistent brand messaging across all platforms.
- Monitor trends, audience engagement, and competitors to identify growth opportunities.
- Work closely with the content marketing team to brief artworks and social media collateral.
- Community engagement.
- Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
- Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
- Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
- Support development and distribution of targeted community newsletters and blogs.
- Foster and grow an engaged community by encouraging discussions and interactions around brand content.
- Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
- Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
- Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.
- SEO and Content Optimization.
- Optimize social media posts for search engines to increase organic reach.
- Conduct keyword research to identify trending topics and relevant hashtags.
- Analysis Reporting.
- Regularly analyze and report on social media metrics, providing insights for continuous improvement.
- Stay updated on emerging trends, tools, and best practices.
Candidate requirements
- Graduated with a degree in Marketing, Communications, or a related field.
- Strong understanding of various social media platforms and their respective audiences.
- Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
- Tech-savvy with a keen interest in emerging social media trends and tools.
- At least 1 – 2 year experience in social media Marketing or management.
Required skills
Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with our audienceCreativity: A creative mindset with the ability to brainstorm and execute innovative content ideasAnalytical Skills: Ability to analyze social media metrics and derive actionable insights to improve content performanceProblem Solving: A problem-solving mindset to tackle challenges and find effective solutionsCollaboration: Experience working in teams and collaborating with other departments to achieve common goalsAttention to Detail: Accuracy in content creation and management, ensuring high-quality and error-free postsProject Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively
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Hiring organisation
s Expand Recruitment Services