Job particulars
- Job title
- Marketing & Business Development Manager
- Hiring organisation
- s Expand Recruitment Services
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Communication
- Level
- Management
- Experience
- 8+ years
- Posted
- 6 Oct 2026
- Closing date
- 16 Oct 2026
Key responsibilities
- Conference marketing and continental growth.
- Lead IAC’s annual marketing and audience-growth strategy for delegates, speakers, exhibitors, sponsors, media and partners.
- Build, lead and mentor the IAC marketing and business development team, and manage agencies, consultants and suppliers.
- Manage brand positioning, messaging and campaigns across web, email, social, paid media, PR and partner channels.
- Drive registrations and expand IAC’s reach through targeted campaigns and networks across Africa.
- Oversee the production of accessible campaign, delegate, media, sponsorship and exhibitor materials.
- Coordinate pre-event, on-site and post-event marketing, media relations and partner visibility.
- Use CRM and campaign analytics to track performance, manage audience data and improve return on investment.
- Strategic partnerships and business development.
- Develop and execute IAC’s business development strategy, revenue plan and annual sales targets.
- Identify new markets, customer segments and commercial opportunities for delegates, sponsors, exhibitors and partners.
- Build and convert a qualified pipeline across corporate, government, development and philanthropic sectors.
- Secure sponsorship, exhibitor, delegate, co-funding and in-kind revenue against agreed targets.
- Develop commercial packages, proposals, pitch decks and activation plans; lead negotiations and close deals.
- Manage accounts from prospecting and contracting through delivery, reporting, renewal and upselling.
- Maintain CRM records, sales forecasts, conversion data and revenue reports to inform management and board decisions.
- Represent IAC and inABLE at regional and global forums, building relationships with governments, multilaterals, corporates and funders.
- What We Are Looking For.
- 8–10 Years’ experience in marketing, sponsorship sales, partnerships or event commercialisation, including at least 3 years in a leadership role.
- Proven success building pipelines, meeting revenue targets and closing high-value sponsorship or partnership deals.
- Experience developing new markets, commercial offers and long-term corporate or institutional accounts.
- Strong commercial judgement and excellent prospecting, proposal writing, presentation, negotiation and closing skills.
- Proven ability to lead teams and manage concurrent sales, campaigns, partnerships, budgets, deadlines and suppliers.
- Master’s degree in business, marketing, communications or a related field; a strong bachelor’s degree with substantial experience may be considered.
- A genuine commitment to disability inclusion and accessible communication.
- A strong plus
- Experience marketing major conferences, summits or expos.
- Experience expanding a brand or event into African markets.
- Familiarity with CRM and analytics platforms.
Candidate requirements
- A master’s degree in marketing, business administration or a related field is preferred. Candidates with a strong bachelor’s degree in marketing and substantial relevant experience will also be considered.
- Professional certification in marketing, sales or event management is an advantage.
- Training or certification in CRM or digital marketing platforms, such as Salesforce, HubSpot or Google Analytics, is an added advantage.
- What Success Looks Like.
- Annual sponsorship, exhibitor, delegate and partnership revenue targets are met or exceeded.
- A strong, diversified pipeline delivers consistent conversion and forecast accuracy.
- New markets and strategic accounts increase IAC’s African reach and commercial sustainability.
- Sponsors and partners receive the agreed value and renew and expand their support.
- Registration, visibility, engagement and accessibility targets are met.
- IAC grows year on year in reach, reputation and financial sustainability.
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Hiring organisation
s Expand Recruitment Services