Job particulars
- Job title
- Integrated Connections & Martech Executive
- Hiring organisation
- Testimonials
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Communication
- Level
- Middle
- Experience
- 5+ years
- Posted
- 30 Oct 2026
- Closing date
- 5 Nov 2026
Key responsibilities
- Integrated Omnichannel Media Planning & Execution Support.
- Support the translation of omnichannel media strategy into practical execution plans across traditional, digital, programmatic, owned and partner channels.
- Prepare campaign trackers, briefs, channel inputs and execution checklists to enable timely delivery across TV, radio, OOH, digital, programmatic and owned media touchpoints.
- Compile audience, channel and performance information to support channel mix recommendations and campaign prioritization decisions.
- Marketing Effectiveness, Performance Tracking & Reporting Support.
- Support campaign performance tracking, attribution inputs, post-campaign reviews and reporting routines.
- Monitor approved metrics including reach, engagement, conversion, ROMI, CAC and brand performance indicators, escalating insights and anomalies to the lead / manager.
- Maintain dashboards, reports and campaign documentation to support optimization decisions.
- Personalization Execution & Audience Targeting Support.
- Work with CVM, Data and Technology teams to support audience segmentation, campaign rules, targeting lists and personalization use cases.
- Assist with campaign set-up, quality checks and coordination required to deliver personalized and data-led campaign activity.
- Support precision targeting across digital campaigns and platforms while adhering to consent, privacy and governance requirements.
- Full-Funnel Campaign Delivery Support.
- Coordinate campaign delivery tasks across brand, segment, product, CVM and digital journeys in line with agreed demand-generation and conversion priorities.
- Track actions across awareness, consideration and conversion stages and provide timely updates on progress, risks and dependencies.
- Support test-and-learn activity by consolidating campaign results, learnings and recommended next actions.
- Agency, Partner & Ecosystem Coordination Support.
- Coordinate day-to-day agency and partner follow-ups, ensuring outputs are delivered against agreed briefs, timelines and quality standards.
- Maintain status trackers, meeting notes, action logs and delivery documentation for agency and partner activities.
- Escalate risks, delays and performance issues to the lead / manager for resolution.
- MarTech Adoption, CDP Enablement & Privacy-Compliant Campaign Operations.
- Support MarTech roadmap execution, CDP adoption, customer identity use cases and campaign data requirements under guidance.
- Assist in translating lifecycle, audience and campaign requirements into platform briefs, workflow inputs and campaign orchestration rules.
- Support consent checks, data quality controls, campaign QA and tool usage tracking to protect customer trust and improve operational discipline.
- Stakeholder Coordination & Cross-Functional Delivery Support.
- Coordinate inputs and actions across CVM, Brand, Segments, Product, Finance, Technology, Data, CustomerExperience and agency partners.
- Prepare meeting notes, status updates and issue logs to support alignment and execution discipline.
- Support governance routines by maintaining documentation, action trackers and campaign approval records.
Candidate requirements
- Bachelor’s degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
- 3–5 Years’ relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
- Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
- Working knowledge of campaign performance metrics including reach, engagement, conversion, ROMI, CAC and brand indicators.
- Exposure to Customer Data Platforms, marketing automation tools, analytics platforms or equivalent campaign technology is desirable.
- Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and support delivery against timelines.
- Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.
Ready to apply?
Start ApplicationCandidate safety
Never pay an employer or recruiter for a job offer. Review the application instructions after signing in and report suspicious vacancies to Kebarick.
Hiring organisation
Testimonials