Job particulars
- Job title
- Instore Excellence Manager – Trade Marketing
- Hiring organisation
- s Expand Recruitment Services
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Sales
- Level
- Management
- Experience
- 3+ years
- Posted
- 7 Oct 2026
- Closing date
- 14 Oct 2026
Key responsibilities
- In-Strore Execution Excellence –.
- Owns and continuously evolves the Perfect Store and Retail Execution strategy across all channels and customers.
- Works with category to define, deploys, and governs execution standards covering availability, visibility, shelving, merchandising, planogram compliance, secondary placements, and POSM execution.
- Translates commercial priorities into clear execution guidelines for field teams and external agencies to ensure consistent market execution.
- Leads execution governance through scorecards, compliance tracking, retail audits, and corrective action plans.
- POSM and Retail Assessment Management.
- Develops and deploys annual POSM and visibility asset strategies aligned with brand priorities and customer plans.
- Oversees POSM investment effectiveness, utilization, compliance, and return on investment across all channels.
- Partners with Procurement and external suppliers to improve POSM quality, innovation, cost efficiency, and deployment effectiveness.
- Establishes governance processes for asset tracking, maintenance, compliance, and replacement.
- Monitors the effectiveness of visibility assets and identifies opportunities to improve shopper impact and brand presence.
- Ensures optimal deployment of POSM investments to maximize visibility, conversion, and market share growth.
- Field Force & Agency Performance Management.
- Owns governance and performance management of third-party merchandising agencies and retail execution partners.
- Develops field execution scorecards, KPIs, and productivity measures to drive superior execution standards.
- Leads agency business reviews, performance evaluations, capability development, and service-level compliance.
- Establishes coaching routines, field excellence programs, and execution capability-building initiatives.
- Drives continuous improvement in field force effectiveness, productivity, and retail execution performance.
- Excution Performance Management & Analytics.
- Owns all retail execution KPIs, including Perfect Store metrics, Trax, audit scores, visibility measures, and field productivity indicators.
- Develops and maintains execution dashboards and scorecards that provide visibility to Sales Leadership and key stakeholders.
- Tracks execution performance across customers, channels, territories, and agencies against defined targets.
- Conducts root cause analysis to identify execution gaps, risks, and improvement opportunities.
- Provides fact-based recommendations and action plans to improve retail execution effectiveness and commercial outcomes.
- Campaign & NPD Instore Execution –.
- Leads point-of-sale execution for all commercial campaigns, shopper activations, and promotional initiatives.
- Ensures flawless execution of innovation launches, seasonal activities.
- Evaluates campaign and launch performance, identifying opportunities for continuous improvement.
- Ensures NPD launches achieve agreed distribution, visibility, merchandising, and execution standards.
- Business Planning and Commercial Alignment.
Candidate requirements
- Experience in Trade Marketing, Sales Operations, Shopper Marketing, Customer Marketing, or In-store Execution.
- 3-5 Years of hands-on experience managing POS materials, merchandising assets, visibility campaigns, and retail execution programs across multiple channels.
- Proven experience in planning, forecasting, procurement, warehousing, distribution, and tracking of POS materials.
- Strong track record of delivering large-scale market activations and ensuring timely deployment of point-of-sale materials across key customers and outlets.
- Experience working within an FMCG or consumer goods environment with a deep understanding of route-to-market and retail dynamics.
- Knowledge of POS asset governance, budget management, inventory control, and asset utilization tracking.
- Understanding of commercial drivers, customer requirements, shopper behavior, and execution metrics that influence brand visibility and sales performance.
Required skills
Strong planning and execution capabilities, ensuring seamless end-to-end management of POS materials from development and procurement through distribution and in-store deploymentExcellent project management skills, with the ability to coordinate multiple campaigns, timelines, suppliers, and field teams while maintaining quality and budget complianceStrong analytical mindset, using execution data and field insights to optimize POS material allocation, improve visibility, and maximize return on trade investmentsEffective stakeholder management and collaboration skills, building strong partnerships across Sales, Marketing, Procurement, Supply Chain, Finance, and external agenciesHigh attention to detail and operational discipline, ensuring POS materials are produced, tracked, and implemented accurately across all channels and outletsResults-oriented with a proactive “can-do” attitude, demonstrating accountability, resilience, and agility in a fast-paced commercial environmentStrong problem-solving capabilities, identifying execution gaps and implementing corrective actions to ensure superior in-store visibility and complianceGood understanding of retail execution principles, shopper marketing fundamentals, and outlet segmentation to drive impactful point-of-sale activation
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Hiring organisation
s Expand Recruitment Services