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Growth Marketing Lead

Hiring organisations Expand Recruitment Services

⌖ Nairobi, Kenya◷ Full-time◫ On-site▣ Sales & Marketing
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Closing 9 Nov 2026
VACANCY DETAILS

Job particulars

Job title
Growth Marketing Lead
Hiring organisation
s Expand Recruitment Services
Location
Nairobi, Kenya
Employment type
Full-time
Work arrangement
On-site
Industry
Sales & Marketing
Level
Management
Experience
7+ years
Posted
26 Oct 2026
Closing date
9 Nov 2026

Key responsibilities

  • Enterprise Demand Generation.
  • Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
  • Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
  • Pipeline & Revenue Support.
  • Collaborate closely with enterprise sales to define ICPs and value propositions.
  • Align marketing activities with revenue and quarterly sales targets.
  • Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
  • Digital & Performance Marketing.
  • Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
  • Optimize landing pages and conversion pathways to increase lead quality.
  • Content & Strategic Messaging.
  • Create compelling enterprise-focused content: videos, case studies, pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
  • Develop messaging that speaks directly to enterprise pain points and business outcomes.
  • Support the commercial team with pitch materials and campaign assets.
  • Events for Demand Generation & Nurturing.
  • Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads.
  • Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs.
  • CRM, AI & Data-Driven Decision Making.
  • Ensure high-quality CRM data across all traction channels to accurately track and compare funnel performance.
  • Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation.
  • Implement AI-driven workflows for lead scoring, segmentation, and personalization.
  • Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
  • Research & Insights.
  • Track market trends among enterprise buyers and high-growth businesses.
  • Provide insights on competitor positioning and potential partnership channels.

Candidate requirements

  • Master’s degree with other relevant certifications preferred.
  • 7+ Years in B2B growth marketing, enterprise marketing, or demand generation.
  • Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
  • Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
  • Sharp analytical skills with experience driving improvements across the funnel.
  • Excellent copywriting and communication skills tailored to executive audiences.
  • Commercially minded and results-driven.
  • Highly analytical and disciplined with testing and optimization.
  • Highly collaborative, especially with sales, product, and country teams.
  • Strategic thinker who can balance detail with big-picture growth planning.
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HIRING ORGANISATION

Hiring organisation

s Expand Recruitment Services