Job particulars
- Job title
- E-commerce S&CM Manager CEWA
- Hiring organisation
- s Expand Recruitment Services
- Location
- Nairobi, Kenya
- Employment type
- Full-time
- Work arrangement
- On-site
- Industry
- Sales
- Level
- Management
- Experience
- 3+ years
- Posted
- 7 Oct 2026
- Closing date
- 16 Oct 2026
Key responsibilities
- Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape.
- Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team.
- The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers.
- Owns retailer. com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply.
- Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
- Define local perfect store online standards and deploy across e-commerce sales teams.
- Track on-line sales fundamentals.
- Translate national brand plans into e-commerce tailored conceptual sells.
- Own retailer. com media planning and activation, ensuring optimal ROI of investments.
- Own the relationship and direction of our (in-house) digital agency for development of retailer. com campaigns.
- Develop e-commerce specific promotions and packs to accelerate our e-commerce growth.
- Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization.
- Serve as the primary liaison between the local brand teams and the local e-commerce sales team.
- Own local reporting of e-commerce results and KPI`s.
- Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel)
- Drive to maximize sales and margin while creating a consistent online brand experience.
- Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business.
- Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners.
- Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performancesuch as conversion, average order size and brand positioning.
- Analyze and optimize product placement on the retailer webshop.
- Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop”.
- Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback and web analytics.
- Generate and drive online shopper customer behavior understanding to optimize purchase and productinteraction paths.
- Design and increase the impact of the online marketing investment through continuous improvement bymeasuring, analyzing and interpreting campaign results and utilizing this information to improve return oninvestment for future campaigns.
- Identify merchandise assortment voids/opportunities specific to the online business.
- Play a critical role in the development of an exclusive online assortment.
- Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s)
- Develop Promotional strategy for e-commerce channel by understanding the model as well competitive andbusiness trends.
Candidate requirements
- BComm Degree /Marketing or equivalent;.
- Min 3+ years of experience in an Shopper Customer, preferably in the Health & beauty (FMCG) industry.
- Online merchandising experience using advanced inventory control and merchandising applications isstrongly preferred.
- Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translateanalytic data into strategic ideas and concrete actions.
- Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win”manner.
- Collaboration: High focus on achieving exceptional results through strong cross-functional teams, internallyand externally at all levels.
- Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM andweb analytics.
- Excellent presentation and communication skills.
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Hiring organisation
s Expand Recruitment Services