Deputy Sales & Marketing Manager

Key responsibilities

• Assist in developing and implementing sales strategies to meet and exceed revenue targets.
• Support market research and analysis to identify new business opportunities, customer needs, and industry trends.
• Contribute to sales budgets, forecasts, and performance reporting; prepare accurate data and insights for the Head of Department.
• Support the Head of Sales & Marketing in leading, mentoring, and developing the sales team.
• Identify training needs and assist in organising development programmes for the sales team.
• Build and maintain strong relationships with key customers, distributors, and partners.
• Ensure high levels of customer satisfaction through effective account management and responsive support.
• Address customer concerns promptly and escalate complex issues appropriately.
• Any other activities/ tasks assigned by the line manager to meet company goals and objectives.
• Identify and pursue new business opportunities to expand the customer base and increase market share.
• Maintain and grow a robust pipeline of prospective clients and projects.
• Support negotiation of contracts and agreements with key accounts and strategic partners (under guidance of the Head of Sales & Marketing).
• Oversee day-to-day sales operations including order processing, pricing coordination, and contract management.
• Collaborate closely with production and supply chain teams to ensure timely delivery and order fulfilment.
• Monitor sales performance metrics and KPIs; recommend and implement corrective actions as needed.
• Monitor debtors weekly and follow up payments.
• Issue tenders timely with support of head of division.
• Maintain records of key areas and share to the reporting line on time.
• Stay updated on industry trends, competitor activities, and regulatory developments affecting the LPG cylinder market.
• Provide timely insights and information to the Head of Sales & Marketing to support strategic decision-making.
• Conduct timely research and surveys as per department head guidance.
• Requirements / Person Specification.

Candidate requirements

• Bachelor’s degree in marketing, Business Administration, Sales, or a related field (Master’s degree or professional sales/marketing qualification is an advantage).
• Minimum 5–7 years’ progressive experience in sales and marketing, with at least 2–3 years in a supervisory or managerial role.
• Proven experience in the manufacturing sector, preferably in LPG, industrial gases, pressure vessels, or related energy/industrial products.
• Demonstrated track record of meeting or exceeding sales targets and growing market share.

Required skills