VACANCY DETAILS

Job particulars

Key responsibilities

Digital Presence
Keep the company website up to date, correctly formatted, and refreshed regularly with new photos and content.
Manage social media pages, keeping them highly active with a consistent posting calendar and prompt engagement with followers.
Advertising & Partnerships.
Identify, negotiate with and manage social media influencers to promote the products.
Negotiate with advertising agencies and media owners for billboard and other outdoor campaigns, within approved budgets.
Brand Storytelling & Content.
Document farmer stories and produce short (about 1-minute) videos.
Supply the international teams with quality product, lifestyle and farm images for upload.
Trade Fairs & Events.
Attend local and international trade fairs with the sales team, and capture and publish content on the website and social media pages.
Retail Marketing & Performance.
Plan and run in-store and promotional campaigns with retailers, in coordination with the sales team.
Track retailer sales data and campaign results to measure return on investment (ROI) of marketing spend, and report monthly to management.

Degree in Marketing, Communications, Journalism or a related field.
3–5 Years’ marketing experience, ideally in FMCG or food products.
Proven record managing social media, influencer and outdoor advertising campaigns in Kenya.
Hands-on content skills: photography, short-form video and basic editing.
Working knowledge of website management (Shopify an advantage) and analytics tools.
Prepare and manage the annual marketing plan and budget.
Key Performance Indicators.
Growth in social media followers, engagement and reach.
Website kept current; new content and images published on schedule.
Sales uplift and ROI from campaigns, influencers and billboards.
Number of farmer stories and videos published.
Marketing expenses kept within approved budget.

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HIRING ORGANISATION

s Expand Recruitment Services