Business Development Officer

Key responsibilities

• Marketing and business development.
• Develop and implement the annual marketing and business development plan and budget, aligned to the strategic plan.
• Identify new market segments, employer groups and partnerships to grow membership and the deposit base.
• Promote Sacco products (savings, loans, Premier Savers and other schemes) through campaigns, member forums, events and digital channels.
• Manage the Sacco's brand, website and social media content and member communication materials.
• Conduct market research and competitor analysis, and recommend new or improved products.
• Monitor product performance and campaign return on investment.
• Member recruitment and retention.
• Recruit new members through employer visits, workplace sensitization, referrals and outreach to member stations.
• Ensure complete and compliant onboarding, including KYC documentation and registration.
• Run member retention programmes and follow up on dormant and exiting members.
• Build relationships with employers and payroll offices to secure check-off arrangements and remittances.
• Coordinate member education and financial literacy sessions.
• Customer service
• Lead the customer service function and set service standards and turnaround times.
• Handle member enquiries, complaints and escalations, and track them to resolution.
• Run member satisfaction surveys and act on feedback.
• Train frontline staff on products, service etiquette and complaint handling.
• Support adoption of digital channels (mobile banking, member portal and the core banking system).
• Reporting, compliance and administration.
• Prepare monthly and quarterly business development reports for management and the Board.
• Maintain accurate member and prospect records in the core banking system.
• Ensure marketing and service activities comply with SASRA guidelines, data protection law and Sacco policies.
• Support preparation for the AGM, delegates meetings and other member events.
• Perform any other duties assigned by the CEO.
• Qualifications, experience and competencies.

Candidate requirements

• Location Nairobi
• Job Field Sales and Business Development &nbsp.
• Our client, a medium tier Regulated Non-Withdrawable Deposit Taking Savings and Credit Cooperative Society (SACCO) based in Nairobi, is seeking a leader to fill the position of Business Development Officer to grow membership, lead marketing and raise the standard of member service.
• Job Profile and Purpose.
• Reporting to the Chief Executive Officer, this position is directly accountable for recruitment of members, growth in deposits and loan uptake. The role plans and runs marketing, recruits members, ensures retention of members, and spearheads customer service initiatives.

Required skills